3 Ways to Create an Online Course That Sells by Itself

Online courses are growing at an exponential rate and are expected to reach $602 billion by 2030, according to Vantage Market Research.

So, it’s no wonder that everyone would love to have a slice of this hot cake (online courses). It is also the best way to monetize your expertise and create impact. With the help of tech, creating an online course is no rocket science.

However, selling your online course does require much effort on your end.

Fret not! With some tried and tested strategies from experts in the field of online course creation—who have created and sold courses and earned thousands, if not hundreds of thousands—you’ll be on your way to success.

Let’s look at 3 different ways your free content can be used to create an online course that sells by itself.

1. A Post to Online Course

Critique your social media account to check which post gets the most likes and comments. Double down on that particular post that resonated the most with your audience.

Solve the objections and write more about that post’s content. If that content keeps striking a chord with your audience—congratulations! You’ve found your winning course idea.

You can put up a poll or simply ask in your post if your followers would be interested in learning more about the topic in detail in a paid online course. Give a big discount to the early birds who trust you.

You can use these early bird learners to give you feedback and further improve your course. You can keep decreasing your discount, try to get testimonials, and further refine your course. Raise your prices after a few rounds of running your course in closed beta.

2. Free Email Course to Paid Online Course

According to successful online entrepreneurs, a free email course has proven to be the best lead magnet.

People like to learn new things but often forget that learning is difficult and requires implementation on their part. An email course is where you send informational and valuable lessons to the user’s inbox for 5-7 days. This can help you gauge your audience’s interest in the course topic.

A high-converting free email course can be turned into a paid online course with more content and support.

Now, you might wonder, why would people pay for the paid course when they have already learned in the free email course?

The answer is simple: there’s a difference between information and implementation. You are giving information for free in the email course and selling the implementation in the paid online course. The free information in the email course helps build your trust and authority, making it easier for people to buy your course.

To make it quick and easy for you to create a free email course, use our Lead Magnet Email Course Generator Tool, which will help you create an outline for your email course in no time.

3. An E-Book to Online Course

Similar to the email course, your free lead magnet e-book or low-priced e-book can be converted into a great online course.

Expanding on the content of the e-book with more real-life examples and tasks can turn it into a great course. People already like your e-book, so they will surely love your online course. As discussed above, you’re sharing information in the e-book, whereas you’re selling implementation in your online course.

People will love to buy the implementation that promises a transformation.

You can use our Online Course Generator tool to quickly outline your entire course idea. Alternatively, you can also use our Online Course Description Generator tool to write the description, which can also serve as the content for your online course sales page.

Conclusion

Turning your free content into a paid online course is a strategic way to monetize your expertise while providing immense value to your audience.

By leveraging what has already resonated with your followers—whether it’s a popular social media post, a high-converting email course, or a well-loved e-book—you can transform that content into a comprehensive, actionable course that not only educates but helps students achieve real results.

With the right tools and strategies, like the Lead Magnet Email Course Generator and Online Course Description Generator, you can streamline the creation process and get your course out to the world faster.

So why wait? Start building an online course that sells itself and tap into the booming e-learning industry today!