Membership Site Owners: 1 Technique to convert one piece of content for multiple platforms so that you can grow your audience and revenue with ease

Are you overwhelmed by the constant need to create content to promote your membership program on various platforms?

Are you amazed at how much content different creators produce daily? Posting 3, 5, or even 10 times a day on different platforms often leaves one wondering how it’s even possible.

We know it can be exhausting to continually create fresh content just to promote your business, but it is not impossible.

There is one not-so-secret technique that every successful creator uses to stay ahead of the game: Content Repurposing.

Yes, you heard it right. Your favorite creators repurpose their content all the time.

Content repurposing requires a system and scheduling to work at its best.

In today’s post, let’s explore how you can repurpose your content and use a Notion content scheduling template with AI to help you create and repurpose content with ease.

3 Benefits of Content Repurposing

Repurposing helps you maximize your reach, thereby impacting more people with your work.

1. Saves Time

It’s a no-brainer that you can save a lot of time creating content for different platforms, allowing you to work more in your business rather than on it.

By repurposing, you’re essentially working smarter and more efficiently, freeing up valuable time that can be better spent on other aspects of your business.

2. Educates New Audiences

In the world of infinite scrolling, your post might get lost or not be seen by your newly acquired followers.

Repeating your messages, stories, programs, and other posts will help you educate your new followers about your business.

This repeated exposure ensures that your important messages are received and understood by a broader audience, including those who may have missed it the first time.

3. Works with the Algorithms

Many business owners complain about social media algorithms not showing their posts.

Instead of blaming the algorithm and working against it, let’s try to work with it. Social media platforms want their users to spend more time on the platform and therefore prefer fresh content. The more you post, the better the chances of the algorithm pushing your content and reaching your ideal customer.

Also, customers need to hear about your offer several times before deciding to make a purchase.

Consistent posting, even of repurposed content, can ensure that your message is seen multiple times, increasing the likelihood of conversion.

Your post or tweet is fresh on the platform for a limited time before getting lost in the content black hole. So, it definitely helps to repurpose old content and post it again periodically to get your message across effectively.

How to Repurpose Content

1. Long Form to Short Form

A single blog post can be turned into several forms of content for different platforms.

The main points can be converted into tweets or threads. Each subtopic of the blog post can be a LinkedIn post or Twitter tweet. It can even be converted into carousels for LinkedIn and Instagram. Each subtopic can be converted into reels for Instagram, Facebook, and YouTube. The blog post, with some modifications, can be posted on Medium, Substack, or become part of a newsletter.

Thus, a single long-form blog post can be converted into different formats suitable for various platforms, aiding in distribution and maximizing your content’s reach.

2. Repurposing for Similar Platforms

After converting your long-form content to short-form, sort them according to platforms. Group platforms with similar types of content together to help you plan and create efficiently.

For example, Twitter and Threads, Reels and YouTube Shorts, LinkedIn and Instagram Carousels.

• Make it shorter

• Make it longer

• Change the tone

• Change the format

• Update your point of view

• Or simply copy-paste it

This system helps make content creation and repurposing easy and efficient.

It ensures that you are not only saving time but also maintaining consistency across different platforms, which is crucial for brand recognition and engagement.

3. Using AI and Automation

Using AI prompts, you can repurpose content without doing all the heavy lifting. Craft a detailed prompt, and you’ll have content repurposed for different platforms in no time.

AI can help you identify key points, rephrase content, and adapt it to different formats and audiences, making the entire process much more efficient.

Automation is the icing on the cake for your content repurposing.

Use automation platforms like Make or Zapier to connect your different social media platforms so that once you create repurposed content, it gets automatically shared on different platforms. Isn’t it amazing?

Automation not only saves time but also ensures that your content is posted consistently and at optimal times, increasing your reach and engagement.

Social Media Content Calendar Template

Our beautifully designed Social Media Content Calendar Template helps you generate ideas based on trending topics in your niche and craft content accordingly.

It also helps you repurpose content for various platforms with the help of AI and schedule it so that you can maximize your reach with consistent, fresh, or repurposed content.

This template is an invaluable tool for staying organized and ensuring that your content strategy is both effective and efficient.

Work Smarter with Content Repurposing

Content repurposing is a smart way to save time and reach new audiences. Use our template to repurpose your content and create new content in no time.

By integrating AI and automation into your content strategy, you can ensure that you are making the most of your content and reaching your audience effectively across multiple platforms.

By implementing these strategies, you can stay ahead of the game, just like your most admired creators, and continue to grow your membership program successfully.

Happy repurposing!