How membership site owners can craft the perfect course module that will keep the members engaged and keep coming for more.

Having enrolled in and completed several courses, I’ve learned a ton from each.

This post is about what I wish every course could have. Some courses were five stars, while others, despite providing the required knowledge, weren’t as engaging.

It’s not about the rewards or quizzes that make a course engaging; it’s about how well the user understands the material and applies it to achieve their goals.

How persuasive is your course in enabling users to take action?

Personally, I feel rewards and quizzes can sometimes be a hindrance to those who are simply looking to learn and apply the knowledge.

In short, it’s about how to support your users in their goals without the need for private calls or coaching.

If you have a course in your membership program, or you’re thinking of adding one, I have insights from a user’s perspective that will help you craft the perfect course—one your members won’t be able to stop sharing.

It’s no secret that a course must be divided into modules or small chunks to make it easy for users to understand. Each module should be interconnected, providing the next step of the course.

It’s this very structure that keeps users hooked. If your modules are mediocre, rest assured that your course won’t be great.

Let’s explore how to create the perfect course module:

Steps to create the perfect course module

1. Benefits:

Give users a reason to follow your method. Explain the benefits of doing it your way.

People need a reason—it’s more about telling them why to do something than just what to do. Convincing users of the reasoning behind your method persuades them to follow it.

It’s also a way to align them before you show them how to do it.

2. Mistakes to Avoid:

After stating the benefits of your method, warn users of potential pitfalls they may encounter.

This helps build trust and guides them around obstacles. Being prepared for problems helps prevent users from becoming overwhelmed or confused.

For example, if you’re teaching social media marketing, it’s easy to chase likes and shares, but the real focus should be consistency and building relationships with your ideal clients.

3. Action Steps:

This is the “main dish” of your online course. It’s the how-to section, where you show users how to get things done.

Once you’ve explained the benefits and removed doubts, your users are ready to learn.

Go in-depth with your action steps, leaving no room for confusion.

4. Commonly Asked Questions:

After explaining the action steps, address any objections or questions that learners may have.

Answering these questions reassures learners that they’re on the right track and boosts their confidence, encouraging them to take action.

5. Examples:

Walk the talk, and talk the walk.

Provide real-life examples, either from your own experiences or from past learners. This instills deeper trust and confidence, removing any hesitation learners might have about implementing the action plan.

By the end of the module, learners should feel confident enough to take action, knowing the common pitfalls, the why’s, what’s, and how’s.

6. Tasks:

Finally, assign learners a task based on the module’s lessons, encouraging them to take action. Provide helpful templates or resources to guide them through the process.

Now that you know what makes an engaging module—and, in turn, a great online course—I’ve made it even easier for you to develop your course with the help of my AI-powered online course generator tool.

This tool crafts online course modules based on the above six parameters, giving you a head start in creating a great course. Simply provide a brief description of your course, and let the tool generate engaging modules and a first draft for you. You can then make adjustments as needed.

Try out the online course generator tool here!

Conclusion:

Creating an online course that truly engages your members isn’t just about delivering content—it’s about delivering value in a structured and thoughtful way.

By focusing on clear benefits, addressing common mistakes, providing actionable steps, and incorporating real-life examples, you can create a learning experience that not only educates but motivates your members to take action and achieve their goals.

With the right approach, your course can become a powerful tool for both engagement and growth within your membership program.

And with the AI-powered online course generator, you’re only a few clicks away from crafting a course your members will love and share. Don’t miss the opportunity to create a course that turns knowledge into action.

Get started now and watch as your members transform into advocates of your program!