Valuable content is the bread and butter of any successful membership site.
In a world of information overload, membership site owners often struggle to address their members’ core pain points in their content. This post will explore how you can tap into your members’ desires and pain points to create valuable resources without even asking them directly.
It’s common advice to search through forums and online groups for content ideas. While this is a proven way to uncover your ideal clients’ pain points, it can be incredibly time-consuming.
But don’t worry—there are tools and AI-powered ways to streamline the content creation process for your membership program.
1. Gummy Search: Tapping Into Reddit for Content Ideas
Gummy Search allows you to search Reddit communities to find the exact questions your ideal client is asking.
Simply enter your topic, and it will suggest relevant Reddit communities.
Once you’re in a community, you can browse through trending questions and filter discussions based on specific criteria like pain points, hot discussions, and more.
You can browse through all the discussion according to your criteria. This helps you get your creative juices flowing as regards to your ideal clients pain points and desires.
This helps you understand your audience’s pain points and desires more deeply, allowing you to create content that truly resonates with your members.
2. Using Google SERP for Instant Content Ideas
How about using Google search results to uncover all the questions related to your topic? It’s a fast and effective method to generate content ideas.
Follow the below 2 steps to help you create valuable content.
Step 1: Use the below query in google search
site:reddit.com “your topic”
For example, let’s use the topic procrastination
Step 2: Now go to ChatGPT, and copy the entire search result with the following prompt
Format the data below into a table with these columns. Questions,comments.
This technique gives you a list of relevant questions to explore for creating engaging content for your membership site.
3. Perplexity: AI-Powered Search Engine for Content Research
Perplexity is an AI-powered search engine that pulls information from various online sources using prompts.
Here’s a simple yet powerful prompt you can use to get content ideas from forums and Q&A sites like Quora or Reddit:
I am doing content research around the topic “Productivity [Your topic here]”, give me the top questions people commonly asked about Productivity [Your topic] in forums and groups
And here’s the result that I got after using the above prompt in perplexity
After using this prompt in Perplexity, you’ll receive a wealth of questions from different platforms, giving you a solid foundation to create valuable content.
4. Claude: AI Assistant for Deeper Insights
Claude is an AI assistant with a strong understanding of sentiment and context, offering better insights than most other tools.
By modifying your prompts with emotional context, Claude can provide results based on your audience’s desires, pain points, and motivations.
This makes it easier for you to create highly engaging content that addresses what truly matters to your members.
Conclusion: AI-Driven Content Creation Made Simple
Tapping into your members’ pain points and desires doesn’t have to feel like guesswork or take hours of research.
By leveraging AI tools like Gummy Search, SERP, Perplexity, and Claude, you can streamline your content creation process and deliver high-value resources that resonate with your members.
Let AI do the heavy lifting, so you can focus on creating content that keeps your members engaged, satisfied, and always coming back for more.