Turn Long Videos into Viral Shorts and Attract More Members with One Tool

Social media marketing is an essential part of any online business. It is also very efficient in getting the word out about your membership program.

Whether you have an open or closed membership, it is often beneficial to have customers waiting to join your program.

No matter the platform you choose—be it YouTube, Instagram, or TikTok for marketing your membership site—short videos are something you shouldn’t miss.

With the ever-decreasing attention span leading to the increasing consumption of short videos, this could help your business get in front of many potential members.

Creating short videos from scratch can be time-consuming. Creating content for your membership program as well as marketing content can surely lead to content burnout.

This is where content repurposing comes into the picture. You can read more about content repurposing here.

In this blog post, we’ll delve into the secret of repurposing long videos into shorts that will help you grow your social media following and convert followers into members.

What is Opus Clip?

OpusClip is an AI tool that helps turn long videos into shorts, and publishes them to your social platforms in just one click.

Isn’t it amazing! The most amazing thing about it is that you can input a keyword, and it will search for that in your video and clip that part, or you can let the AI do its work. The tool analyzes the video and extracts key moments to create short, viral-worthy clips.

 

Why Repurposing Content Matters for Membership Sites

It is no secret that repurposing content is the most effective way of maintaining consistent content creation across multiple platforms.

It is easier for membership site owners, as they can use part of their membership site content and repurpose it across several platforms. You can read more about content repurposing here.

Following are the three main benefits of repurposing content for membership sites:

a. Increased Engagement Across Platforms

Short clips with irresistible hooks capture attention and keep followers engaged.

Short, digestible content across social media platforms expands your reach and helps bring in new members to your membership program.

b. Maximizing the Value of Long-Form Content

One single long-form content piece can be turned into several short clips. This saves time and resources in creating marketing content from scratch.

Membership site owners can use content from their membership programs and repurpose it to show firsthand the membership program experience to potential members.

Webinars, tutorials, masterclasses, and even coaching calls make excellent content repurposing choices to attract new members.

c. Expanding Content Reach

Short clips can serve as teasers to attract potential members, giving them a sneak peek of what premium support would look like.

This kind of repurposing will also save a lot of time in developing marketing content from scratch.

Short clips can be shared across most popular social media platforms, expanding your reach and attracting new members.

How Opus Clip Can Benefit Membership Site Owners

 

a. Quick and Automated Editing

By automating the creation of short clips from long videos, Opus Clip saves time and resources for busy membership site owners.

The automatic video editing process reduces the need for manual intervention.

b. Smart Content Highlights

Opus Clip identifies key moments from long videos and creates valuable and engaging clips.

It automatically creates captions on the short clips. It’s no secret that videos with written captions and effects enhance engagement.

 

c. Optimized for Social Media and Mobile Consumption

The short clips are created with the social media aspect ratio in mind, making them suitable for platforms like Instagram, YouTube Shorts, and TikTok.

You can even schedule your shorts from Opus Clip to your social media accounts, reducing the time and manual intervention required.

How to Get Started with Opus Clip for Your Membership Site

It cannot get any easier than this. To get short clips of your videos, either enter your YouTube link and click “Get Clips” to have your clips created for you in minutes, or upload your video.

Tips for Creating Viral Short-Form Videos from Long-Form Content

Once you have selected the video and generated the short clip, you need to restructure it.

93% of all successful short videos follow a structure that includes a clear hook, a concise body with a value bomb, and a strong call to action (CTA).

1. Start with an Attention-Grabbing Hook

You have just 3-5 seconds to grab your audience’s attention. The hook is what keeps them from scrolling.

The hook should be clear and promising to capture attention. You can use our irresistible hook generator to help you create hooks.

What should you do if you can’t find a good hook in your original video?

2. Advice from Professional Video Editors for Creating Viral Videos

• Add a floating title as the written hook. This compensates for the lack of a verbal hook in the conversation.

• Record your hook separately. You can add a hook after the main video if you can’t find one within it. This tactic has helped gain millions of views, according to famous video editing agency owners.

3. Add a Value Bomb to the Body

If your hook is promising but your content is lacking, it becomes clickbait, which will make people avoid you like the plague.

After an irresistible hook, provide valuable content in the body. Share relevant and useful information or offer an entertaining and engaging experience.

4. Use a CTA to End Strong

Last but not least, your short video should invite viewers to join your membership program.

This could involve directing them to your landing page, waitlist page, or inviting them to follow you on social media or share your video with others.

Always use a Call to Action in your marketing content—never miss a chance to tell people about your amazing membership program!

Conclusion

Repurposing content is a smart and efficient way to maximize the value of your long-form content and keep your marketing fresh.

With Opus Clip, you can easily turn long videos into engaging, short clips optimized for social media. By using these shorts, you’ll not only save time but also boost your reach, engagement, and membership growth.

Start repurposing today and watch your membership program thrive across all platforms!