What is SEO for Coaches?
SEO stands for “search engine optimization.” In simple terms, it is the process of improving your website to increase its visibility in the search, so that when the user types in a search related to your industry, your website will rank within the first few searches.
This is the reason why SEO is important for coaches: it can help you get in front of your ideal customer without totally relying on exciting live launches and social media.
SEO can help coaches generate leads on autopilot. In this post, we will learn SEO strategies that you can implement on your website to increase its visibility in the search engine.
With the continuous evolution of search algorithms, the strategies that worked earlier need a different approach now.
Let’s dive into the latest strategies for SEO that will help rank your website.
Strategies for SEO for coaches
The basic foundation of SEO has always been creating high-performance web pages for users and search engines have continuously evolved at evaluating this metric over time.
Google regularly updates its algorithm to provide the user with helpful, relevant information to their queries.
Let’s look at the strategies that will help coaches rank higher in the search.
1. E.E.A.T
The acronym E.E.A.T. stands for experience, expertise, authority, and trust.
Google will now consider the experience of the creator while evaluating content.
The experience factor relates to the experience of the author.
Google wants to evaluate if the author has real-world experience on the topic for which he is creating content.
For example, if a person who is not in the medical field decides to write an article about heart disease, there are chances that it will reflect his expertise on the subject matter in the content.
It is more about the content than the creator that leads me to the next strategy.
2. Helpful content
It is more about the audience than traffic-generating hacks.
The search algorithm has evolved to evaluate articles that focus on solving the user’s queries and giving satisfying answers rather than focusing on keyword-stuffed articles.
The key is to create content that helps the audience rather than generating traffic by populating it with keywords everywhere.
Not sure what content to create for your specific topic? Use a keyword planner like UberSuggest which helps in nailing down related keywords to your main targeted keyword.
It helps in listing all the related search terms to your keyword so that you can create content around those search queries.
3. Fast Loading High-Performance Website
Google rewards high-performance, fast-loading websites with higher ranks in the search results.
You are losing almost half of your website visitors if your website takes more than 3 seconds to load.
Page Speed Insights and Core Web Vitals are essential tools for evaluating your website’s speed and performance.
Prioritizing speed improvements with quality content will be rewarded higher rankings for your target keywords.
4. Image SEO
Images play a vital role in the look and feel of the website.
However, unnecessary and inefficient use of images can decrease your page speed and affect the performance of your website.
On the other hand, effective use of images can help in SEO and enhance the overall look of your website.
Tips for improving the images for SEO
- Optimize images before uploading them to your website
- Use the alt text when uploading the images to your website. This helps the search bot in knowing what the image is about. Also, using the alt text makes the internet better for those visually impaired and those with low bandwidth connection and connectivity issues.
- Rename the image according to the content topic or related keyword relevant to the content. Use hyphens instead of other special characters, thus helping it rank in image searches.
5. Reduced Crawl Frequency
One of the goals of Google is to operate on carbon-free energy.
To meet its sustainability goals, it has reduced the frequency at which it crawls web pages.
Reducing the crawl frequency helps it conserve computing resources thus helping it achieve its sustainability initiative.
This is going to affect the fresh crawls, which means the new changes that we make to the website will take longer than normal to get indexed.
That’s why it is more than important to get things right from the start.
6. Product Page SEO
As a coach, you do offer products, such as digital downloads or programs.
You can help rank this page on search engines by optimizing it for SEO.
As Google rewards highly informative long-form content, you can optimize this page to contain all the information that a user may need before making the purchase.
The use of customer reviews and a detailed FAQ section can go a long way toward helping users make informed decisions.
Use of the target keyword effectively in the product page copy can help rank your product page in search.
7. SEO Automation
With the rising popularity of AI content generators, digital marketers are relying on tools to automate their SEO efforts.
Some useful tools
Keywords research which required extensive research and a manual spreadsheet can be easily done with tools like UberSuggest
ContentKing and SearchAtlas are used to detect technical defects and changes to your website.
Making use of these tools can ease your SEO efforts to a large extent.
8. Author authority
With the increase of auto-generated AI content ranking in the SERP, Google is more focused on identifying content created by real people, keeping a real audience in mind.
Include an author’s bio in each content stating their expertise with a link to other posts by the author and links to their social media account.
9.CTRs by SERP positions
With Google introducing endless scrolling on desktop and mobile, it is easier than ever for users to scroll past content.
It’s no longer about the top three search results getting the most traffic; however, it is still ideal to get to the first page.
With the featured snippet and the People Also Ask feature, which focuses on helping the user get helpful answers to their queries, it is easier to navigate to multiple pages across the search results.
So keep your content updated, make use of the title and the meta tag, and use schema markup to make your content engaging and clickable.
Conclusion
SEO requires consistent efforts and maintenance. Following the above-mentioned strategies and creating consistent, quality content will help you gain visibility and increase organic traffic in the long run.
